Surprising Stats About Social Media Use (Social Media Day, June 30)

2019-06-28 1,663

Surprising Stats About
Social Media Use Facebook has at least 2.37 billion users — more than the population of any single country on Earth. Teenagers are using Facebook less — only 51% claim to use it. Instagram videos get 21.2% more interactions compared to
still photos. Thursday is the best day to post on Instagram to maximize engagement. Twitter users tweet
500 million times daily. Twitter earned $575 million in ad revenue in 2018, of which videos accounted for more than half. In terms of turning casual visitors into business leads, LinkedIn was found to be 277% more effective than Facebook and Twitter. A poll of executives found
91% preferred LinkedIn for professionally relevant reading.